As an art director working in the sustainable luxury market, I believe research is part of my work. Not only visual and conceptual design research but also discovering innovative, exciting creative durable materials. The comprehensive research of positive impact material summed up with a sustainable collection, often composed of shocking ingredients.
Did you ever try to design with a plastic made of fish, to print on a paper that looks completely normal but made to save bees or on a board composed of pollution from the atmosphere?